No matter how much traffic your site gets, what really matters is conversions. Convert neutral traffic – people who haven’t decided whether to buy or not – by investing in analyzing and incentivizing them to buy. Increasing conversions is more financially beneficial than driving more traffic. Instead of accepting your current conversion rate, focus on increases of 10% or greater using the methods below.
Your site must grab visitors attention immediately, then lead them from where they land to checkout. Is it obvious how landing on your site will benefit your visitors? If they can’t immediately tell they will leave. Use analytics to check bounce rates and improve any pages that show high exit rates.
1. Upsell and Cross Sell
Offering related products on product pages to sell more than one product is a common strategy known as cross-selling. Upselling is offering more expensive related products to increase the amount spent.
New SaaS provider Fanplayr.com helps to make this process seamless for businesses. Their service analyzes your existing traffic, assessing the behavior and profiles of each visitor in real-time and automatically upsells or offer specifically tailored deals. This is executed based on defined rules and customized offers and incentives set by you for your target customers. This customized approached helps you to increase your average order value and conversions.
Fanplayr analyzes traffic you drive so you can target different offers to segments of visitors based on:
Image Source: Screen capture from video in this post
- user type
- visit count
- past purchases
- time on site
- page views
- cart size
- device type
- browser
- source
- search term
- location
New visitors who place items with high profit margins in their carts can be offered a higher dollar discount. Reward the loyalty of your repeat buyers with percent off their current purchase. Be sure to let them know they received the discount because they have purchased from you before.
Just as some sites offer free shipping for orders over $50, $75 or $100, increase visitor’s total spend by offering a higher discount based on the dollar amount they have in their carts or how much they have spent with you previously. Read more in Proven Online Cross-Selling and Upselling Techniques.
2. Improve Site Search
Make sure your customers can find what they want quickly. Test your site search to ensure that all your products show up as expected and just as importantly confirm that irrelevant products are not appearing in searches. Consumers will not trudge through page after page of search results.
Standard site search often returns all results for any word in the search. What this means is that if someone searches for ‘pink widgets’ the search will return every pink item on the site. This is unacceptable as not all users will realize the problem and change their search phrases. There are many easily installed third party site search solutions to resolve these issues.
3. Conversion Test eCommerce Incentives
Traffic from AdWords can be offered multiple types of incentives which can be measured to see which increases sales more. For example, test whether your visitors would rather have:
- Free shipping if they spend $50 or more
- 10% off sales of $100 or more
- $20 off a $200 purchase
Fanplayr not only analyzes, segments, and allows you to add incentives and offers; it integrates A/B testing into ecommerce software. Changes can be made to text campaigns on the fly.
Conversion testing can increase conversion rates up to 25% ~ Up to 50% higher average order values ~ Targeted offers can generate up to 20% margin improvement. This Webinar explains how sales conversions are increased, allowing you to better convert neutral traffic:
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About Gail Gardner
Gail Gardner is the Small Business Marketing Strategist who founded and provides consulting at GrowMap.com. She also answers questions in live chat as Community Manager at SocialImplications.com.
The post 7 Powerful Ways to Convert Neutral Traffic into Paying Customers appeared first on AllBusiness Experts.
